European Daytime Cleaning Alliance, EFCI and UNI

Mrs. Avril McCarthy, who will assume her role as President of EFCI as of July 2025, delivered the opening speech at the launch of the European Daytime Cleaning Alliance, held today in Brussels organized by UniEuropa.

Gathering stakeholders from across Europe — including policymakers, employers, trade unions, and frontline cleaning professionals — the two-day conference aims to promote the benefits of daytime cleaning and shape a common roadmap for its broader implementation.

In her keynote address, Avril McCarthy emphasized the transformative potential of daytime cleaning, not only as a practical and operational shift, but as a change that enhances staff integration, retention, and professional recognition.

“For too long, the cleaning operative has been a phantom presence, an unseen force working in the shadows, often after everyone else has gone home. It’s time we collectively acknowledge that the ‘fairies don’t come and clean the building whilst we sleep.’ It’s our hardworking colleagues who do,” McCarthy stated.

She underlined the impact that visibility and social integration can have on workplace dynamics, adding:

“When cleaning operatives are present during business hours, they become visible members of the client’s community. They build relationships, receive direct feedback, and are recognised as part of the team. This fosters respect and significantly contributes to staff retention and wellbeing.”

McCarthy also highlighted the operational advantages of daytime cleaning, including quicker response times, improved communication, and ongoing service adjustments during business hours.

However, she urged that such changes must be approached with pragmatism and collaboration.

“We must ground our enthusiasm in practicality. Every site is different. That’s why EFCI calls for robust feasibility studies to be integrated into public tendering processes before procurement is launched. Cleaning staff must also be consulted. Their input is critical to any successful transition.”

Closing her speech, Avril McCarthy addressed government departments and public sector clients directly, urging them to take a leading role:

“We call on public authorities to include feasibility assessments for daytime cleaning in their tendering reviews. This simple step can make a profound difference, both for building efficiency and the dignity and inclusion of cleaning workers.”

EFCI continues to advocate for a balanced and practical approach to socially responsible public procurement, one that recognises the vital role of cleaning operatives and ensures sustainable, high-quality service delivery across Europe.

To learn more about EFCI’s position on daytime cleaning and procurement policy, please visit: www.efci.eu

Contact:
EFCI Secretariat
Email: secretariat@efci.eu